Alte Maggi

Architecture Branding

Founded in 1886 as first branch of the food company Maggi outside of Switzerland, this commercial property in Bregenz is being used as an office building nowadays. Goal of the repositioning process was to open the facade of the main entrance, bring more clarity, and support the way finding to the different entries and outside representations. In the course of a research, the original name for this location popped up: „Old Maggi“ (Alte Maggi). Formerly used by Bregenz inhabitants, it is now the brand name for the business complex.